Download Confessions of an Advertising Man, by David Ogilvy
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Confessions of an Advertising Man, by David Ogilvy
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The book Confessions of an Advertising Man by David Ogilvy.
- Sales Rank: #494797 in Books
- Published on: 1964-10-01
- Number of items: 1
- Binding: Mass Market Paperback
- 208 pages
Most helpful customer reviews
3 of 3 people found the following review helpful.
The Truth Behind Advertising
By Elden
The real Master of this profession. If you are in advertising, marketing, and wanting to promote something then I would advise you to read this book. It is written candidly with a straightforwardness that we are missing in this ready-made, easy-to-do, by the so-called tech wizards who produce nothing but jargon and bottom line pricing that is FREE.
The advertising world is upside down and on its head. I think it should return to the originating principles outlined in this book. You get in this book what David Ogilvy says, that is the value of this kind of information, otherwise you just get what someone says Ogilvy says. Its too late now; but I would have loved to have worked for this kind of boss.
1 of 1 people found the following review helpful.
Book totally representative of the times
By MLW
First of all, the appearance of the book itself impressed me. The hardcover and thick, pulpy pages reminded me of days spent in the library as a little girl. The writing is simple, even though many "big words" are used. The author has quite an extensive vocabulary which includes what I would call "trade terms or phrases". Confessions of an Advertising Man is a good read, letting the reader in on the workings of a major U. S. and worldwide service industry. The chapters include lots of lists where Ogilvy breaks down every category of the advertising world as well as other careers or jobs he had held. He names names and documents details. Lastly, though very informative, this book moved me to agree with Mad Men's Roger Sterling's remark about its title: "He should have named it 'A Thousand Reasons Why I'm So Great'!" Ogilvy must have had lots of self-confidence!
1 of 1 people found the following review helpful.
Humorous and Informative
By Dillon
This book is both humorous and informative. A great read by the "father of advertising" David Ogilvy. Still known by his legacy Ogilvy and Mathers which still to this day is the number one advertising agency in the world. He gives you everything you need to know from creating advertisements to running an advertising firm and everyhting in between.
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